Strong values are the heart of Inzwa. Our mission is to provide unique and high-quality outdoor activities and nature courses that are in line with the sustainable development goals and hence climate friendly, socially responsible, and financially sustainable.


What responsibility means to us?

In simple terms running a responsible business means transparency, motivation, learning, participation into public discussion, and ability to stand behind the core values. There is no genuine responsibility without deeds that turn good intentions and ideas into relevant action. When thinking of the corporate responsibility, we also need to look further from the local level and to think globally.

We follow the UNESCO definition for responsible tourism by respecting cultural and environmental heritage, contemporary cultures, and the environment. Instead of seeking rapid growth we are trying to put up long-lasting business activities that will be constantly developed and adjusted according to social change and needs.

We want to benefit the travelers by making cultural interaction and knowledge sharing possible while local communities and people are respected. We favor locally produced food and fair-trade products when purchasing ingredients for cooking. We are also growing some organic vegetables in our home garden. We also seek to benefit local entrepreneurs and small businesses by cooperating with other service providers, and by introducing locally produced, sustainable products e.g. hand crafts to our customers.

All our activities are planned to be as environmentally friendly as possible. During the activities we discuss about the flora and fauna and the environmental impacts that certain activities have. We have also collected sustainability info of each activity for customers’ use. If you noticed that something is missing or have a suggestion, don’t hesitate to contact us. We are welcoming all tips and input to improve our action.

We encourage people with special needs to join our activities. Unfortunately, all nature paths and other nature services are not fully accessible for people with disabilities. For this reason some special planning is required and we encourage you to contact us well advance.

How are we going to practice it?

Ecological sustainability

  • Producing as little waste as possible and recycling all waste. We are composting all the bio-waste and have separate collection bins for metal, paper, cardboard, glass, and plastic.

  • Reducing usage of energy, water and fossil fuels. Saving water means short showers, fully loaded washing machine, and utilizing well water as well as collecting rain water for the garden. Unfortunately most of conservation areas can only be reached by car, but we put emphasis on planning the logistics in order to avoid unnecessary driving. Public transport is favored when it is possible and we also warmly recommend our customers to avoid flying at least within Finland as Helsinki is only 3.5 hours away by train.

  • Keeping the wilderness as intact as possible. This means that signed nature paths are followed, and resting and camping happens only in the designated areas. Plants are not unnecessarily collected and we either carry fire wood ourselves or utilize wood provided by Metsähallitus (authority for parks and wildlife in Finland).

  • Reducing food waste. The basic principle is that what has been prepared is also eaten. Left-overs are utilized within the limits set by the Finnish food safety authority Evira. We are also composting bio-waste.

  • Promoting vegetarian and organic food. Food prepared in our events is primarily vegetarian as it is climate friendly and healthy. Vegetables also stay easily fresh and tasty in bush conditions, and contain in most cases little packaging and hence less waste. We also also happy to serve vegans on request.

  • Using environmentally friendly products. Sometimes we need to use disposable plates and cups, but when this happens we see that all items have eco-certification, are bio-degradable and/or made of recycled material. We also like to purchase second hand gear. We are also buying eco-labelled necessities like e.g. toilet paper and soap.

  • Raising awareness. We are trying to do our part in raising awareness of environmental aspects of tourism using also our own activities as examples. Environmental topics are handled also in our blog.

Socio-cultural sustainability

  • Preserving local cultural and natural heritage. Knowledge is one of the key elements for preserving cultural and natural heritage. When operating in the Kvarken Archipelago it is our duty to share information about the natural heritage and geological value of the area. We are also paying attention in bringing the history and cultural heritage alive during our activities by telling stories and also by giving space for clients to share their information. We have also made sound guides shedding light to local history, which are available on hikes.

  • Respecting local culture and utilizing it in sustainable manner. We value cultural diversity and avoid using stereotypical or over-simplified expressions in marketing. When sharing information of history and Finnish society, different interpretations and perspectives are taken into account.

  • Contributing into well-being of local communities. In future our aim is to hire staff giving privilege to job seekers from vulnerable groups.

  • Promoting locally produced foods We are favoring locally produced foods and some of the vegetables we are using are from our own garden.

  • Setting boundaries and controlling the effects of tourism. Group sizes are kept small in order to keep the impact on nature as light as possible. We are openly against mass tourism and see that nature travel industry should be developed in a sustainable matter.

  • Communications on responsibility. Welcome to follow our blog where we aim to share interesting information and discuss about responsible travel, climate and sustainable development with experts.

  • Taking accessibility and equality into account in all activities. Enabling intercultural interaction and bringing people together is one of our main goals and values. We have zero tolerance for discrimination.

  • Networking and cooperating with actors sharing the same values. Cooperation is sought with businesses, NGOs/CSOs and other actors sharing the same values.

Economical sustainability

  • Using profits for social or environmental cause. We are following the principles of social enterprise meaning that majority of profit is used for developing the business and seeking new and better means for promoting sustainable development. We are also committed to give 1% of profit to a conservation target starting from 2021.

  • Promoting fair trade products. All coffee and tea that is served is fair-trade. Fair-trade products are also favored when purchasing other ingredients, e.g. chocolate and bananas.

  • Seeking to run long-lasting business activities. Our goal is to build a sustainable, micro-level enterprise that will be profitable but instead of seeking rapid growth, we are trying to put up long-lasting business activities that will be constantly developed and adjusted according to social changes.

  • Transparency of the business. Customers need to be able to estimate how we are doing what we promise to do. Hence openness is important and if you cannot find data you are looking for from this website, please contact us to ask for it.

What kind of results can be expected?

  1. Inzwa’s own carbon footprint is small measured by using the Y-HIILARI calculator for companies provided by the Finnish Environment Institute SYKE and Carbon Smart NGO calculator developed by University of Helsinki and Sitra.

  2. 100% of produced waste is recycled and bio-waste is composted by us. Inzwa will be measuring and reporting openly about produced waste which is expected to be reduced to minimum.

  3. Inzwa’s customers and audiences we reach through social media, blog and website have learned usefull skills, received beneficial information, and feel encouraged to adapt and/or maintain sustainable lifestyle. This can be verified through collected and received customer feedback, online & social media questionnaires and website analytics.

  4. Inzwa’s customers enjoy vegetarian food served during our activities and courses and are encouraged to increase vegetarian options in their diet. This can be verified through collected and received customer feedback.

  5. Inzwa’s customers receive positive intercultural experiences and report on increased well-being. This can be verified through collected and received customer feedback.